Strategic Advisory · Melbourne

We don't just come up with ideas,
we see it through to ‘yes’.

A boutique strategic advisory firm for government and senior executives. Evidence-based. Ruthlessly focussed. Commissioned to solve the problems that matter, and to see them through.

MelbourneGovernment · Enterprise · Traditional Owners
StrategyEQ
PATH · 01
YES · 07
About Us

We solve problems for
business and government.


Read our story

StrategyEQ is a boutique strategic advisory firm specialising in using empirical evidence to find the path through to where you want to be. Our mission is not only to navigate to the outcome, but to deliver real-world benefits for a better society.

Ever sat there trying to work out a tricky matter and wished you could bounce ideas off someone who was a strong strategic thinker? Ever needed someone to come up with solutions for the way forward so you could get on with other priorities? That's where we come in. We bring relentless pursuit of a deep understanding of our clients' needs, and we don't just come up with ideas, we see it through to ‘yes’.

Based in
Melbourne
Founded
2024
Practice
Strategic Advisory
A StrategyEQ workshop session, stakeholders, partners and advisors working through a complex problem together
In the room

Aligning stakeholders around a shared, evidence-based path forward.

Who We Are

Senior leaders with
extensive public and private experience.


Natalie Reiter, Partner
01Partner

Natalie Reiter

A dynamic and highly motivated senior executive with a strategic mindset, Natalie achieves best-value public outcomes by staying focused on the desired result while responding to the various perspectives of stakeholders. A great listener, smart, without ego, and extremely empathetic. Applying these strengths to “get to yes” has been the essence of why she’s achieved outcomes others have not been able to deliver.

Contact Natalie
Justin Hanney, Partner
02Partner

Justin Hanney

An action-orientated, optimistic executive with a strategic mindset. Justin is an outstanding communicator with deep experience and commitment to public benefit outcomes, including Victorian government interface with the private sector, investment, business and regulatory reform policy, and public/private capital partnerships.

Contact Justin
Jessie Wright (nee Keating), Partner
03Partner

Jessie Wright (nee Keating)

Jessie cares deeply about working with organisations and solving problems to improve individuals' and communities' quality of life. What sets her apart is her natural ability to inspire, motivate, and energise people, rallying teams around a shared purpose and bringing momentum to complex challenges. She brings a spark that turns possibility into action.

Contact Jessie
Patrick Hanney, Consultant
04Consultant

Patrick Hanney

Pat is a commercially focused consultant with a legal background and a pragmatic approach to problem solving. Drawing on his experience in law, he brings a disciplined, analytical mindset to complex challenges, with a particular focus on governance, risk, and regulatory frameworks. Known for balancing legal precision with commercial realities and working collaboratively with stakeholders to implement actionable strategies.

Contact Patrick
What We Do

Solving problems
where the path
isn't obvious.


Full services & clients

We work with business and government where those seeking a way forward don't have the time or resources to find the path themselves. In practice that means:

  • 01

    Get derailed or stuck projects back on track

    Delivered on time and on budget.

  • 02

    Fast-track priority projects

    When the clock matters, we compress the path without compromising rigour.

  • 03

    Guide Local Government strategic planning

    Including responding to Plan for Victoria and related state-level reforms.

  • 04

    Prepare multi-disciplinary evidence bases

    Informed decision making grounded in rigorous, triangulated data.

  • 05

    Data gathering, analysis and predictive application

    Turning raw information into confident, forward-looking decisions.

  • 06

    Evidence-based policy and strategy

    Where identified gaps exist, we build the architecture to close them.

What makes us stand out

Why clients hire us when the stakes are real.

01 / 03

Deeply skilled in solving intractable problems

We have particular expertise in business and government services across planning and corporate areas. Applying a discipline of evidence-based decision making, nuanced by the political and other realities of the day, to work out the most efficient way to get to your desired end point.

02 / 03

Differential advantage you will leverage

You will be leveraging many decades of experience in solving all myriad of problems across business and government in planning and corporate areas. That means applying a significant collective understanding of what works, what doesn't, and which path is likely the quickest way home.

03 / 03

Deliver excellent value

You have limited resources and want to expend as few of them getting to your desired end-point. We get that, and want it for you too. By focussing on the quickest way home, we'll all be most efficient and will have solved your problem, ready to move onto the next.

Our Process

The discipline of finding
the right path before
the work begins.

A rapid, rigorous approach to solving your problem. Seven steps refined over decades of public- and private-sector work, each one earned in the room.

StrategyEQ process overview: gather data and evidence, agree the path forward, focussed energy on actions contributing to the outcome

  1. 01

    Mine the data, seek the insights

    Good old analysis, amplified by AI, triangulated for intellectual rigour.

  2. 02

    Identify patterns to find the path of least resistance

    Fewer moving parts, focus 80% of effort on the critical path.

  3. 03

    Agree the path forward

    Align the whole room, on the destination and the route.

  4. 04

    Get on with it

    Strike while the iron is hot. Momentum is everything.

  5. 05

    Lay out the milestones

    Natural waypoints: sign-offs, in-principle agreements, getting to yes.

  6. 06

    Lock in the milestones

    When curveballs come, the gameplay stays intact.

  7. 07

    Close it out

    The last 5% is where deals are won, and where we earn our keep.

Clients & Projects

Selected work across
government, enterprise & community.


Trusted by
  • Queensland Government
  • City of Boroondara
  • Bunurong Land Council
  • Austroads
  • Monash Fire to Flourish
  • Compass IoT

Traditional Owner corporationsLocal GovernmentState Government agenciesNot-for-profit agenciesStart-ups engaging with GovernmentMultinationals seeking precinct unlocks
01
Bunurong Land Council Aboriginal Corporation
Bunurong Land Council Aboriginal Corporation

Land acquisition & commercial enterprise advance

Helped acquire land and advance a commercial enterprise, setting the foundation for long-term economic self-determination.

02
Monash Fire to Flourish
Monash University, Fire to Flourish

Future opportunities assessment

Helped Monash understand the opportunities for the future of this important community-resilience work.

03
Austroads
Austroads

Mobile driver licence policy

Drove forward the policy underpinning getting your mobile driver licence into your digital wallet.

04
Compass IoT
Compass IoT

Data value unlock

Connected Compass with users of their extensive data, achieving real-time benefits for users and commercial growth.

05
City of Boroondara
Boroondara City Council

Pop-up dining opportunities

Helped Boroondara understand opportunities to activate their high streets through pop-up dining policy.

06
Queensland Government
Queensland Government

Customer service review

Reviewed the existing Customer Service offering and identified opportunities to take service levels to even greater heights.

Testimonials

In their words.

A small selection of the leaders, agencies and communities we have worked with, reflecting on what the work meant for them.

  1. 01 / 06

    As the Founder and Executive Chairman of Yurringa Energy, I am sincerely grateful to Justin and Natalie for their ongoing advice, guidance and unwavering support throughout our journey. What began as an idea has grown into Australia's first and only First Nations-owned energy retail company, and Justin's early and unconditional belief in that vision played a pivotal role in making it a reality. At a time when many questioned the opportunity or focused on perceived risks, Justin demonstrated a clear ability to identify its potential and provided the strategic confidence to move forward.

    Justin's depth of experience and strong networks across both government and the private sector have been instrumental in positioning Yurringa Energy for growth. His understanding of the broader industry and commercial landscape is a defining strength, and one that distinguishes the advice and insight provided through StrategyEQ. This capability has enabled us to not only navigate complexity, but to pursue opportunities with clarity and purpose.

    I would like to thank Justin, Natalie and the team at StrategyEQ for their belief in me and in Yurringa Energy. Their support has helped establish a strong commercial foundation from which we continue to grow across the Yurringa Group.

    Daniel Briggs
    Executive Chair
    Yurringa Energy

  2. 02 / 06

    As the CEO of a large Victorian Traditional Owner Corporation, I engaged Justin, Natalie and their team to complete a series of strategic planning documents to support and strengthen a major capital and operational project. The >$120m planned project represented a major step in self-determination and as such required the highest level of sensitivity and political and business acumen, all of which Justin and Natalie's team excelled in.

    I have since then worked with both Justin and Natalie on similar projects and have continually seen these levels of expertise demonstrated. I would have absolutely no hesitation in recommending Justin and Natalie given the superior abilities and experience they can bring to any project, and also for the genuine 'spirit' that they put into all of their work.

    Daniel Miller
    Former CEO, Gunaikurnai Land and Waters Aboriginal Corporation · Chair, Parks Victoria
    Gunaikurnai Land and Waters Aboriginal Corporation

  3. 03 / 06

    StrategyEQ provided high-quality advisory support on housing supply work, bringing clarity and discipline to a complex policy environment. They have a strong ability to join up different parts of government, cut through competing perspectives, and focus attention on practical pathways forward. The advice was robust, realistic, and well-targeted to decision-makers.

    Peng Hong Wong
    Executive Director
    VicInvest

  4. 04 / 06

    Sentiva Group has enjoyed remarkable Government cut-through due to engaging StrategyEQ. Developing and implementing strategy are two very different beasts, and StrategyEQ ensured it was executed professionally and with great care towards our product and the value proposition.

    From the outset their focus was on what our objective was and how to navigate our way there through the challenges that dealing with Government presents. From developing a clever strategic approach supported with detailed materials, to ensuring we addressed Government-specific needs and requirements, that we spoke their 'language' and being that 'angel on the shoulder' at all times during the process, we couldn't recommend StrategyEQ highly enough.

    Paul Salmon
    CEO
    Sentiva Group

  5. 05 / 06

    Very excited to see your next successful chapter unfold, Natalie, with StrategyEQ. An enormous loss for DTP, but what an incredible legacy you have left. The change you have led and delivered for Victoria and for integrated strategic transport and land use planning is monumental. Your leadership and way of approaching all things, ever so intelligent, ceiling-breaking, brave, and kind. Thank you.

    Executive Director
    Strategic Planning
    Department of Transport & Planning, Victoria

  6. 06 / 06

    I have known Justin for many years now. He is highly intelligent, motivated to help and understands how Governments at all levels operate. Justin is able to comprehend the complex and provide simple actions to advance outcomes. He has a brilliant strategic thinking capability and is equally great with his people interactions.

    I've also known Natalie over a similar period. She is an independent thinker, well versed with Government process and has an ability to think beyond the current dynamic. I've found Nat to be a brilliant problem solver which she can articulate with a clear vision and plan to execute. And she is a delight to work with.

    Today's business and government interactions can seem so complex, but the ability of both Natalie and Justin to really cut through are rare. I'm proud to call Justin and Natalie friends and I am grateful to have worked with them both in different capacities so closely over the years.

    Paul Guerra
    CEO
    Melbourne FC
Get in touch

Let's find the path
through to ‘yes’.

Tell us about the problem. We'll come back within two business days with a considered response, not a sales pitch.


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