Who We Are

Senior leaders with
decades of public & private experience.

The people inside StrategyEQ. Each partner brings a distinct discipline to the firm, together they cover policy, planning, commercial, and legal dimensions of the hardest strategic problems.

Bio

A dynamic and highly motivated senior executive with a strategic mindset, Natalie achieves best-value public outcomes by staying focused on the desired result while responding to the various perspectives of stakeholders. A great listener, smart, without ego, and extremely empathetic. Applying these strengths to “get to yes” has been the essence of why she’s achieved outcomes others have not been able to deliver.

Education
  • Doctorate of Business Administration (incomplete), Monash University
  • Master of Business Administration, Monash University
  • Bachelor of Business (Marketing), Monash University
  • Bachelor of Arts, Monash University
Roles
  • Partner, Strategy Lead, StrategyEQ
  • Deputy Secretary, Strategy & Precincts, Department of Transport & Planning
  • Deputy Secretary, Policy, Precincts & Innovation, Department of Transport
  • Executive Director, Transport Precincts & Interface Planning, Department of Transport
  • Director Planning & Development, City of Moonee Valley
  • General Manager City Strategy, City of Ballarat
  • General Manager Commercial and Business Improvement, Spiire
  • Senior Consultant, Essential Economics, Urban & Regional Economic Development
  • Account Director, Tourism, Travel and Leisure, Roy Morgan Research
  • Principal, Active Relationship Marketing
  • Lecturer, Charles Sturt University
  • Marketing Services Manager, Dorf Industries
  • Marketing Assistant, Stihl Pty Ltd
  • Market Analyst, A.V. Jennings
Project Experience

Getting to yes

  • Maximise Value from Data, Compass IoT
  • Achieving signed-up MoU, Austroads
  • Led Return to Work of the construction industry, Department of Transport
  • Transport Planning Reforms, Department of Transport
  • Spoil Strategy, Department of Transport
  • GovHub Ballarat, design and planning to substantiate the case for Government, City of Ballarat
  • Ballarat Sale Yards, Ballarat City Council
  • Relocation of Ballarat Visitor Centre, Ballarat City Council

Strategic Planning

  • Feasibility for future direction for Bunurong Land Council
  • City Strategic Plans: Best Practice Review, City of Melbourne
  • Service Review Customer Services, Open Data and Small and Family Business (CDSB), Queensland Government
  • Plan for Victoria, Department of Transport & Planning
  • Arden Strategic Plan, Department of Transport & Planning
  • State Housing Targets, Department of Transport & Planning
  • Supply of land by type, Victoria, Department of Transport & Planning
  • MV2040 Strategy, Moonee Valley City Council
  • Whole of municipality Development Contributions Plan (DCP), Moonee Valley City Council
  • Introduction of neighbourhood model, Moonee Valley City Council
  • Re-wrote the MV Planning Scheme, Moonee Valley City Council
  • Moonee Ponds Activity Centre Zone, Moonee Valley City Council
  • City-wide flood modelling, Moonee Valley City Council
  • Planning work for the Ballarat Link Road, Ballarat City Council
  • Early work on Ballarat Waste to Energy Facility, Ballarat City Council
  • Ballarat Strategy, Ballarat City Council
  • Introduction of the then 'new' residential zones, Ballarat City Council

Urban & Regional Development

  • Small Lots Study, Municipal Association of Victoria
  • Metro 1 Eastern and Southern Corridors Project
  • Macedon Ranges Settlement Strategy, Macedon Ranges Shire Council
  • Colac-Otway Rural Living Strategy, Colac-Otway Shire Council
  • Forrest Structure Plan, Colac-Otway Shire
  • Bayside Housing Capacities, City of Bayside
  • Moyne Warrnambool Rural Settlement Strategy, Moyne Shire and Warrnambool City Councils
  • Dunedin Industrial Land Research, Dunedin City Council
  • Benalla Planning for Change, Benalla Shire Council
  • Traralgon Station Precinct, Assessment of demand for land uses, VicTrack
  • Greenvale Hospital Site, Highest and Best Use, private client
  • Wodonga Land Release, Highest and Best Use, VicTrack
  • Retail and Office Demand Assessment Peer Review, VicUrban
  • Shepparton Economic Strategy Review, City of Shepparton
  • Boroondara Economic Strategy, City of Boroondara
  • VicUrban Economic Indicators, VicUrban
  • Heritage Golf and Country Club Development, Economic Benefits Assessment, private client
  • Nillumbik Green Wedge Management Plan, Economic Analysis, Nillumbik Shire Council
  • Auckland CBD Retail Development Strategy, Auckland City Council
  • Shepparton Show Me Retail Study, Shepparton City Council
Bio

An action-orientated, optimistic executive with a strategic mindset. Justin is an outstanding communicator with deep experience and commitment to public benefit outcomes, including Victorian government interface with the private sector, investment, business and regulatory reform policy, and public/private capital partnerships.

Education
  • Master of Public Policy and Governance, Deakin University
  • Graduate Diploma of Business Management, Monash University
  • Bachelor of Arts, Monash University
  • Williamson Community Leadership Program fellow
Roles
  • Partner, StrategyEQ
  • Senior Partner, Davidson Business Advisory
  • Chief Executive Officer, City of Melbourne
  • Head of Department for Employment, Industry, Trade & Investment, Resources, Agriculture, Tourism, Arts, Small Business, Major Projects
  • Deputy Secretary, Intergovernmental Relations and Citizenship Group, Department of Premier & Cabinet (DPC)
  • Deputy Secretary, Trade and Industry Development, Department of State Development, Business & Innovation (DSBI)
  • Secondment, Deputy Secretary, Regional Development, Territories and Local Government, Department of Regional Development Australia
  • Chief Executive Officer, Regional Development Victoria
  • Chief Executive Officer, City of Yarra
  • Chief Executive Officer, Rural City of Wangaratta
  • Director Planning, City of Greater Bendigo
Bio

Jessie cares deeply about working with organisations and solving problems to improve individuals' and communities' quality of life. What sets her apart is her natural ability to inspire, motivate, and energise people, rallying teams around a shared purpose and bringing momentum to complex challenges. She brings a spark that turns possibility into action.

Education
  • Master of Business Administration, Melbourne Business School, University of Melbourne
  • Bachelor of Social Science (Environment) with Distinction, RMIT
  • Bachelor of Applied Science (Planning) with Distinction, RMIT
Roles
  • Executive Director Strategic Planning, Victorian Department of Transport and Planning (DTP)
  • Executive Director, Integrated Land and Transport Planning (DTP)
  • Director, Integrated Transport (DTP)
  • Director, Transport Network Coordination (DTP)
  • Acting Director, Transport Planning, Metro North West
  • Building Victoria's Recovery Taskforce
  • Group Manager Planning, Moonee Valley City Council
  • Manager Strategic Planning, Moonee Valley City Council
  • Acting Manager Family and Children's Services
  • Future Communities Senior Project Manager, Moonee Valley City Council
  • Manager Strategic Planning, City of Ballarat
  • Coordinator Strategic Land Use Planning, City of Ballarat
  • Senior Strategic Planner, City of Ballarat
  • Planner, Parsons Brinckerhoff (PB)
  • Planner, RPD Group (Trevor Budge and Associates)
  • Assistant Planner, Macedon Ranges Shire Council
Project Experience

Strategic Planning

  • Plan for Victoria, Department of Transport & Planning, 2025
  • Great Design Fast Track and Design Book, Department of Transport & Planning, 2025
  • Planning controls for the protection of agricultural land, extractive resources and waterways, Department of Transport & Planning, 2025
  • Multi-party negotiations with private and government stakeholders
  • State Housing Targets, Department of Transport & Planning, 2024
  • MV2040 Strategy, Moonee Valley City Council, 2019
  • Whole of municipality Development Contributions Plan (DCP), Moonee Valley City Council, 2019
  • Introduction of neighbourhood model, Moonee Valley City Council, 2019
  • Re-wrote the MV Planning Scheme, Moonee Valley City Council, 2019
  • Moonee Ponds Activity Centre Local Plan, MPAC to 2040, Moonee Valley City Council, 2018
  • Ballarat Strategy, Ballarat City Council, 2014
  • Introduction of the then 'new' residential zones, Ballarat City Council, 2013
  • Planning scheme amendment processes, activity centre planning, precinct structure plan reviews, flooding, heritage, gaming and open space, Ballarat City Council and Moonee Valley City Council, 2009-2020

Urban & Regional Development

  • Ballarat Station redevelopment, Ballarat City Council, 2017
  • Eureka Stadium, Ballarat City Council, 2016
  • Mercy Health Aged Care facilities through heritage site redevelopment, Ballarat City Council, 2016
  • Township and Local Area Plans, Ballarat City Council, 2015-2017
  • Relocation of the Ballarat saleyards, Ballarat City Council, 2015
  • Former Ballarat orphanage site, Ballarat City Council, 2014
  • Ballarat Grammar School new campus, Ballarat City Council, 2013
  • Dowling Forest racing precinct land use framework, Ballarat City Council, 2012
  • Rural land use strategy, Ballarat City Council, 2010
  • Residential and mixed-use site specific rezonings and combined development applications, Ballarat City Council, 2010-2017

Other

  • Land use strategies and reviews across Victoria, township, rural land use and site specific
  • Planning scheme amendments for private clients
  • Strategic research and advice for various state government departments, structure planning, environmental planning, policy audits
  • Industrial land use audit for regional Victoria
  • Management of planning approvals for major infrastructure projects
  • Statutory planning advice and applications for major service providers and private developers
Bio

Pat is a commercially focused consultant with a legal background and a pragmatic approach to problem solving. Drawing on his experience in law, he brings a disciplined, analytical mindset to complex challenges, with a particular focus on governance, risk, and regulatory frameworks. Known for balancing legal precision with commercial realities and working collaboratively with stakeholders to implement actionable strategies.

Education
  • Bachelor of Laws, Charles Sturt University
  • Bachelor of Global Arts, Double Major of Politics and International Relations, Monash University
Project Experience

Areas of Expertise

  • Legal Analysis & Problem Solving. Strong analytical capability applied to complex matters, with a focus on clear, actionable outcomes.
  • Commercial & Strategic Advisory. Delivering pragmatic, solutions-focused advice that aligns legal, regulatory and business objectives.
  • Dispute Resolution & Negotiation. Managing contentious matters with a commercially minded and outcome-driven approach.
  • Process Improvement & Implementation. Identifying inefficiencies and driving practical, sustainable improvements.
  • Governance, Risk & Compliance. Supporting robust governance frameworks and proactive risk management approaches.